Make My Meal

UAE’s largest online meal service provider with monthly and weekly meal subscriptions

Target Group: Professionals, skilled workmen and entrepreneurs

Sales Channel: Mobile app and website

Big Idea: Serving cuisines and delicacies from over 200 restaurants across the UAE.

The Food you Love – Partnered with renowned brands like Yellow Chili by Sanjeev Kapoor, Maharaja Bhoj, 800 Thali, etc.

Current Customer Strength – 100,000 subscribers

Missing Some Salt?
As their brand consultant the primary objective was to boost the number of active subscribers. Started with just 1000 subscribers, out of which only 100-200 were active. Tough to convince restaurants to list their products online with such minimum users
To build a brand perception that Make My Meal is a trusted food delivery service with affordable subscription plans.
The Flavour Challenges
Technology played a major role in the user experience online. Even though the marketing might be great, a bad product or unhappy user experience can prevent sales to a great extent. From getting more sign-ups to converting them into regular subscribers, the entire goal revolved around easing the process.
A Brand-New Look
After 3 years of successful operations, we revamped the look and feel of Make My Meal with a new website and brand identity. The UI received a fantastic response from existing customers and MMM has already signed up many new customers after the new site’s launch. The logo is designed to bring people together, showcasing how Make My Meal connects people through food and brings a big smile! We helped the client at every step – right from planning the revamp to the final execution with 4 exclusive Meal Plans and a creative approach for online promotions.
The Delicious Idea

At Big Mouth Social, we don’t just give you an idea related to marketing or branding. We consult your business at every stage, find the gaps, and fill them with the right solutions. Initially, there were 6-7 pages before signing-up – Boring. Time-consuming. Confusing! As a result, the bounce rate was 90% and conversion rate just 1-2%. We simplified it to just 3 simple steps, reduced the bounce rate to 32% and boosted the conversion, too. We thoroughly analysed the business and realized there’s a huge audience who had their daily meals in different restaurants and had no facility to commit to any specific service provider. With Make My Meal, we leveraged this opportunity to communicate the importance of wholesome and healthy regular meals from a trusted portal. Marketed the key benefits of subscribing to a delegated meal service using social media, print and radio with a motto that said “Never Miss a lunch”.

Sumptuous Results

Simple changes like redesigning the user-experience and landing page reduced the bounce and increased subscribers from 1000 to 100,000. Conducted Gift-a-Meal Campaign during Ramadan wherein customers could gift lunch boxes to ensure everyone gets access to delicious and healthy meals during their work hours. It received recognition from the Dubai government, boosted PR, increased sales, and raised our brand equity in the market.

Today, Make My Meal is a trusted and well-renowned brand and customers are indulging in delicious meals every day!