Make My Meal
UAE’s largest online meal service provider with monthly and weekly meal subscriptions
Target Group: Professionals, skilled workmen and entrepreneurs
Sales Channel: Mobile app and website
Big Idea: Serving cuisines and delicacies from over 200 restaurants across the UAE.
The Food you Love – Partnered with renowned brands like Yellow Chili by Sanjeev Kapoor, Maharaja Bhoj, 800 Thali, etc.
Current Customer Strength – 100,000 subscribers
At Big Mouth Social, we don’t just give you an idea related to marketing or branding. We consult your business at every stage, find the gaps, and fill them with the right solutions. Initially, there were 6-7 pages before signing-up – Boring. Time-consuming. Confusing! As a result, the bounce rate was 90% and conversion rate just 1-2%. We simplified it to just 3 simple steps, reduced the bounce rate to 32% and boosted the conversion, too. We thoroughly analysed the business and realized there’s a huge audience who had their daily meals in different restaurants and had no facility to commit to any specific service provider. With Make My Meal, we leveraged this opportunity to communicate the importance of wholesome and healthy regular meals from a trusted portal. Marketed the key benefits of subscribing to a delegated meal service using social media, print and radio with a motto that said “Never Miss a lunch”.
Simple changes like redesigning the user-experience and landing page reduced the bounce and increased subscribers from 1000 to 100,000. Conducted Gift-a-Meal Campaign during Ramadan wherein customers could gift lunch boxes to ensure everyone gets access to delicious and healthy meals during their work hours. It received recognition from the Dubai government, boosted PR, increased sales, and raised our brand equity in the market.
Today, Make My Meal is a trusted and well-renowned brand and customers are indulging in delicious meals every day!